NEW Google Instant Search ...How will it affect your Internet Marketing?

Google Instant Search - How it could affect your business?

The buzz word out there is "Instant" Rather than dutifully wait while you compose your search, Google is trying out "Google Instant" whereby the behemoth search engine takes a stab at guessing what you are looking for rather than waiting until you are finished. To the user the effect ranges from a bit annoying to downright funny as odd things appear as you type, mostly completely unrelated to what you are after. To the online business, this new search can be seen as a real worry or an opportunity - depending upon your approach. We have all spent time optimizing and agonizing over our keywords and SEO performance. This changes things again. When people start typing your keywords, they may stop half way if your competitors products appear in the Google Guesses (TM)

So what's to be done? Go after more keywords with Adwords? Maybe that is Google's plan after all! Pretty soon we will all be fighting over individual letters! Perhaps we should rename our products after single letters?

Being so new, the jury is still out on instant search or I..S. Google did have the good sense to blank any Naughty sites when the user types potentially risque words, but this is terrible news for websites trying to sell Breast pumps and Pussy cats...

My advice right now? Test your keywords every day and try to outguess the guesser on what Google will bring up first anymore. As far as Adwords is concerned, determining the rules that apply to partial keywords is next to impossible, maybe Google itself doesn't really know. You can bet, however, that the course they take will always result in more revenue rather than a better search. Just don't be surprised to see CNN become "C" and eBay become "E".

Let's hope "God" comes up before "Google" still, if it doesn't, I'm out, so help me J".

In the spirit of the thing, I shall just sign this with my new name "D"

D

David Melbourne

CTO, Melbourne Designs, LLC Arlington TX
Find One Find All® 2-Way Wireless Key Finders

David Melbourne is the designer of Melbourne Design's Patented

 2-Way Key Finder - FOFA®